What makes a great Product Marketer?
It all begins with a story but over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. This is my list of the top 3 messaging capital “sins” to avoid
Hard Skills of Successful Product Marketers
It all begins with a story but over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. This is my list of the top 3 messaging capital “sins” to avoid
Soft Skills of Successful Product Marketers
It all begins with a story but over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. This is my list of the top 3 messaging capital “sins” to avoid
Working with Marketing and Sales Organizations
It all begins with a story but over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. This is my list of the top 3 messaging capital “sins” to avoid
What are the most common messaging mistakes I see marketers making today?
It all begins with a story but over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. This is my list of the top 3 messaging capital “sins” to avoid
How to use experimentation to craft a compelling and impactful story?
Experimentation is a critical factor in the success of your story. Because the pace of change is accelerating, user needs and mental models today may greatly differ from just a few months ago.
How do to best handle changes to messaging based on evolution of product features?
It all begins with an idea that very quickly changes and evolves. The best way to handle products that are ever changing is to build a solution centric narrative.