Leadership style is a vital component of organizational success. I have found the most success by creating an openly sharing and approachable environment — where brainstorming is encouraged — and then synthesizing all the information into the best decision.

This collaborative approach has enabled me to take a customer problem, break it down, and build a cohesive and commercial solution that delivers a positive and measurable experience to customers and the company.

As a customer-obsessed marketing leader with a 12-year track record of global business marketing and strategy, I am a transformational leader with an ability to work independently, create effective presentations, drive customer acquisition and engagement and elevate a company’s position in revenue, market share and brand adoption.

I have a successful track record leading global teams, with expertise spanning brand, digital and online marketing, B2B and B2C product marketing, lead generation, partner marketing, go-to-market (GTM) strategy, product messaging, pricing and storytelling, cross-functional team leadership and client relationship management.

I’ve had the opportunity to study, live and work in different countries, I’m fluent in several languages, and I have an innate ability to connect with consumers and industry leaders with enthusiasm, energy and passion.

Helping Organizations Turn On Lights.

Dream it.

Whatever it is, the way you tell your story can make all the difference. I have the ability to helps leaders and businesses sell their vision through compelling storytelling.

Build it.

Great products and solutions are build with human insight and psychology at center.
I help organizations design solutions that are customer-centric and data insights driven.

Sell it.

Don’t fall for the myth that great products will sell themselves. I help organizations develop and execute robust and disruptive go-to-market strategies.

Grow it.

It is not enough to just launch a product, marketing is no longer only about the top of the funnel – it’s about acquiring customers who are going to stick around.

Professional Experience

Uber

HEAD of GLOBAL PRODUCT MARKETING

‘19-Present

 
 

Responsible for building and leading a team of global product marketers working on promoting emerging and fast growing products such as Uber for Business (B2B2C Rides and Eats), Uber Health (Medical rides and medication delivery) and Uber Direct (B2C and B2B item delivery).

  • Developed a comprehensive go-to-market plan and co-owned an integrated marketing plan across owned channels (In-app messaging, CRM, Social), earned channels (PR & Media) and paid channels (Search, Social, Events) targeting our business travel segment, generating more than 4.5M new business riders.

  • Led an in-depth research study during Covid-19 with more than 5,000 participants to influence our product roadmap and unlock new solutions for item delivery and office commute.

  • Launched Uber Eats to our B2B segment and worked with product management and engineering teams to develop exclusive Eats solutions for enterprises such as Corporate Group Ordering and Meal vouchers.

  • Planned and drove several marketing initiatives to raise awareness and drive product adoption for Uber Health, ultimately contributing to 300% growth in less than 12 months.

Siemens Healthineers

Sr. DIRECTOR of GLOBAL MARKETING

‘15-’19

Sr. MANAGER of GLOBAL PRODUCT MARKETING

‘10-’15

Marketing and Strategy Lead

‘09-’10

 
 

Responsible for leading the Worldwide marketing team of 36 geographically dispersed people in more than 65 countries to compete and disrupt a $6B Health Tech market segment.

  • Managed a $20M marketing budget across product marketing, CRM, performance marketing, PR, social, events and tradeshows.

  • Through customer-centric research and design thinking, I influenced product development and successfully launch 15 advanced Medical Tech products that generated more than $1B globally.

  • Established new marketing best practices across the industry using disruptive marketing initiatives such as designing a Health Tech Virtual Reality experience, an Amazon Alexa educational skill and a marketing roadshow with the world’s largest Sumo wrestler to drive awareness for the products designed to tackle obesity.

  • Directed a Media Tour, appearing on 22 different TV and Radio stations and reaching an audience of 9.5M people across the United States to raise awareness of our imaging and cloud solutions.

Responsible for leading the Worldwide marketing activities of a portfolio composed of 12 medical technology products, pharmaceuticals and cloud software solutions in an emerging $3.8B market.

  • Hired and developed a high-performance team of 5 product marketers, empowering them to achieve previously unattainable business objectives. 

  • Managed a $1M marketing budget and oversaw the launch of several disruptive technology products that ultimately contributed to a 5% annual order increase and
    a 4% annual revenue increase. 

  • Developed a cross-functional go-to-market team and together designed a product launch strategy that drove year-over-year market share gains taking our business from 32% to 41% market share globally. 

Responsible for the go-to-market plan and execution of a $100M business in machine learning and artificial intelligence. 

  • Designed business marketing plans for a start-up seeking to revolutionize medicine by using Artificial Intelligence and Machine Learning to derive meaningful data to support physician decision-making